Heat pumps are the new normal: comfort, savings & value
October 9, 2025
Heat pumps make happier, healthier homes
All-electric heat pump technology brings more efficiency, cleaner air, and better comfort for every kind of home.
What is a heat pump?
Simply put, a heat pump is an all-electric system that moves heat instead of making it. That’s what makes it so energy-efficient.
HVAC, water heating, and more
Heat pump HVAC heats in winter and cools in summer by moving heat in and out of your home. Heat pump water heaters pull heat from the air to warm your water. The same technology even powers ventless clothes dryers.
A better experience
Modern heat pump technology is simply a better experience than technology of the past. They are quiet, reliable, and steady (they don’t leave you feeling too hot or too cold).
Because they move heat (instead of burning fuel), heat pumps can be 3–4x more efficient than combustion systems.
Heat pumps are awesome
For all these reasons and more, they are are very popular with consumers: Heat pumps have outsold furnaces in the U.S. for the last four years. And 9 out of 10 heat pump owners say they’d recommend one.
Today’s models come in many shapes and sizes and work in every home, old or new.
Quick facts
A few quick facts to get you oriented:
3-4× more efficient than traditional systems
Works in cold climates and high altitudes
Quiet operation in any season
Flexible options for any home no matter the age or size
Heat pumps do more than you think
Modern heat pump technology can heat and cool entire homes in very cold and very hot climates, and heat water more efficiently.
Water heating
Heat pump water heaters are up to three times more efficient than traditional water heaters.
Learn more about heat pump water heatersUpgrade to year-round comfort
Ready to start your heat pump water heating or home heating & cooling project?
Heat pump incentives
Reduce the upfront cost of your heat pump equipment and installation.
Find heat pump incentivesStay switched on
Get updates about new incentives, helpful guides, and events in your area.
